Beginning early this year, certain search engine made some changes to their search ranking, in the hope of furnishing it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started with this keyword, transport chain, of course with old way of link building, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, fathers day gift , I build it as a hobby and kept adding good or mediocre content, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As far as SEO concerned, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, such as truck straps, then it will be easier to do article marketing.
At the end of day all you need to do is to create attractive content, share the content with people, promote your business with the content, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, now all we have to do is to share our love for creating and sharing nice content and not to worry about the search results all the time. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, for example swivel hook, good writing, interesting content, indexed and cached, this article serves it’s purpose well.
Last but not least, the social media is the must have channel for your marketing effort. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s simple and elegant, it’s a big loss if you don’t use this tool.