Lately google did something to their ranking algorithm, in the hope of offering it’s search users better results, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being downgraded by google.
What is old way of link building any way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, Traffic Cones, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Here is another keyword, chain pullers, most back links for this keyword are from articles and posts, with very few plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, sue havens toy , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, for instance trailer winches, you will have the power to push any sites up in search engines.
Remember content is king, you just need to create content, share the content with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, say this lumber tarp, nice writing, good content, published on popular site, this article serves it’s purpose well.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, no one should miss this tool out.