Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. It was quite some time ago, I needed to rank the keyword, Car Dolly, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Now let’s look at another keyword, chain puller , we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve couture , I build it as a hobby and kept adding good or mediocre content, now it can even rank the highly competitive keywords. As far as SEO concerned, blog marketing with great content is the way to go. Now imagine you have your own blog network, something like Chain Block, then it will be easier to do article marketing.
Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, be it your business or search rankings, now all we need to do is to share our love for creating and sharing quality content and not to worry about the ranking every day. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, Wheel Tie Down, explains some interesting concepts, good writing, interesting content, indexed and cached, this article is a good example of article marketing.
By the way, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s simple and elegant, no one should miss this tool out.